I hesitated with this post, not wanting to feel slimy after seeing firsthand some companies/people talking about what an amazing opportunity this pandemic is for what they provide (yuck), but, at the same time, I felt this topic was important. In general, vegan businesses are hard to come by, and I think I speak on… Continue reading Helping Your Vegan Business Survive in Uncertain Times: A Brief Guide to Effective Communication
Vegan. Plant-based. Is there a difference? Why do so many brands (and people) try to distinguish themselves as one or the other? Does it really influence sales? In some ways, it absolutely does. Some non-vegans will never purchase a product explicitly referred to as “vegan,” while ethical vegans find “plant-based” to be less meaningful. So… Continue reading Vegan Vs. Plant-Based: What Label Should You Use for Your Business?