marketing

Vegan Vs. Plant-Based: What Label Should You Use for Your Business?

Vegan. Plant-based. Is there a difference? Why do so many brands (and people) try to distinguish themselves as one or the other? Does it really influence sales? In some ways, it absolutely does. Some non-vegans will never purchase a product explicitly referred to as “vegan,” while ethical vegans find “plant-based” to be less meaningful. So… Continue reading Vegan Vs. Plant-Based: What Label Should You Use for Your Business?

LI Vegan Adventures

LI Vegan Adventures: The Willow Cafe

Need a reason to visit Nassau County’s South Shore? Located in Hewlett, NY, The Willow Cafe could (dare I say "should"?) be that reason. The Willow Cafe's lasagna, eaten while taking notes for Vegan Book Club. The Willow Cafe is Long Island’s newest all-vegan restaurant, having just opened in September. Despite being so new, it’s… Continue reading LI Vegan Adventures: The Willow Cafe