Much like all human beings, I am multifaceted and can be characterized by numerous things. I’m a writer, a vegan, and a millennial, to name a few. Combining these three things means I’m on social media, particularly Instagram, a lot. I follow other vegans and vegan businesses (publications, restaurants, etc.) and, for the most part,… Continue reading 5 Social Media Tips for Your Vegan Business
Vegan. Plant-based. Is there a difference? Why do so many brands (and people) try to distinguish themselves as one or the other? Does it really influence sales? In some ways, it absolutely does. Some non-vegans will never purchase a product explicitly referred to as “vegan,” while ethical vegans find “plant-based” to be less meaningful. So… Continue reading Vegan Vs. Plant-Based: What Label Should You Use for Your Business?