marketing

Helping Your Vegan Business Survive in Uncertain Times: A Brief Guide to Effective Communication

I hesitated with this post, not wanting to feel slimy after seeing firsthand some companies/people talking about what an amazing opportunity this pandemic is for what they provide (yuck), but, at the same time, I felt this topic was important. In general, vegan businesses are hard to come by, and I think I speak on… Continue reading Helping Your Vegan Business Survive in Uncertain Times: A Brief Guide to Effective Communication

food · Life

Yes, Vegan Junk Food Exists. No, Vegans Don’t Care If You Think It’s Healthy Or Not

Did you know that...vegans eat more than just salad?  Did you realize that...not all vegans care about eating healthy food all of the time?  Were you aware that...vegans do not care if you think the Impossible Whopper or Earth Balance or Daiya or Beyond Meat is unhealthy? Burger King's Impossible Whopper can be made vegan,… Continue reading Yes, Vegan Junk Food Exists. No, Vegans Don’t Care If You Think It’s Healthy Or Not

marketing

Vegan Vs. Plant-Based: What Label Should You Use for Your Business?

Vegan. Plant-based. Is there a difference? Why do so many brands (and people) try to distinguish themselves as one or the other? Does it really influence sales? In some ways, it absolutely does. Some non-vegans will never purchase a product explicitly referred to as “vegan,” while ethical vegans find “plant-based” to be less meaningful. So… Continue reading Vegan Vs. Plant-Based: What Label Should You Use for Your Business?